creating for an audience
This page is mainly about 3.3_creating_for_an_audience
Module introduction
Welcome to the director's chair! In this module, you're not just a user of technology, but a creator with a purpose. Your challenge is to produce a powerful piece of digital media, like a promotional video or an interactive presentation, designed to capture the attention of a specific audience. This journey will take you from the basics of understanding a client's needs to being able to confidently plan, build, and evaluate a polished final product. By the end of this module, you will have the power to combine different applications and multimedia tools to create something that not only looks great but also achieves a specific, real-world goal.
Why does this module matter?
The ability to create compelling digital content is one of the most valuable skills in today's world. It’s not just about knowing how to use software; it’s about understanding your audience, planning your message, and using technology to tell a story or make a point effectively. These skills are essential whether you're creating a presentation for school, promoting an idea you care about, or building a foundation for a future creative career.
1
For you
This module will help you develop several key computing personas:
The Creative Technologist: You will be using technology as a medium for expression. This persona is all about moving beyond just using software to focusing on the artistic and aesthetic aspects of creating compelling and memorable digital artefacts.
The Analyst: This module challenges you to think like an analyst by breaking down a project brief. You'll need to identify the true goals of the project and translate them into clear, actionable requirements and success criteria before you start building.
The Problem Solver: You will follow the entire lifecycle of solving a problem. This persona focuses on the methodical process of understanding the challenge, devising a logical plan, implementing your solution, and critically evaluating the final outcome against the original goals.
2
For your future
The skills you learn in this module are the starting point for many exciting and in-demand careers. One of the most direct pathways is to become a Marketing Professional.
Career focus: Marketing Professionals are creative storytellers and strategic thinkers for businesses. They create and manage exciting campaigns to promote products, services, or ideas. This involves understanding the target audience, creating compelling content like promotional videos, and managing projects from the initial idea to the final launch.
Key Skills: This module is a perfect introduction to marketing. You'll learn the entire project lifecycle—analysing a brief, designing a plan, creating the content, and evaluating its success against the needs of an audience. Creating a promotional video is a core skill for modern Digital Marketers.
Interesting facts: Video is a huge part of modern marketing, with over 80% of businesses using it as a promotional tool. It's a career that blends creativity with analysis, and the demand for digital marketing skills is growing rapidly across almost every industry, from fashion and gaming to technology and healthcare.
Our Learning Journey
Our journey in this module follows a real-world project lifecycle. We will begin by acting as analysts, breaking down a project brief to understand our audience and define what success looks like. Then, we will become planners, creating storyboards to map out the narrative of our project. Next, as creators, we will gather our assets—filming video, recording audio, and sourcing images—before stepping into the role of an editor. In the editing suite, we will learn to use non-linear software to assemble our media, add titles, mix audio, and polish our final product. The journey culminates in a premiere, where we will showcase our creations and evaluate how well they met the original goals we set out to achieve.
Last modified: July 21st, 2025
