066. infinite scroll: how apps hook your attention (ks4)
Investigate the psychology behind app design and learn how features like the infinite scroll are engineered to keep you hooked.
Have you ever opened an app just for a minute, only to realise an hour has disappeared? This is not an accident - it is by design. In this lesson, we will investigate the psychology of the attention economy. You will discover how developers use persuasive design techniques, like the infinite scroll and variable rewards, to hook your attention and keep you scrolling.
Last modified: March 26th, 2026
